Free Community Event | Special Effects Makeup Demonstration | Downtown San Marcos

The Project Brief: Design, organize, and execute a live SFX demonstration while managing local press relations under a compressed, two-week schedule. This required end-to-end event logistics, talent sourcing, and cross-functional team management. 

The Crew: Coordinated efforts between SFX Artist Jason Zentner, Event Videographer Ven Scott, Model Brannigan Goguen, local press, and downtown venue management to ensure seamless execution.

Event Logistics & Casting: Spearheaded the physical production of the event from the ground up. This included executing a targeted open casting call to source our featured model, directing wardrobe and aesthetic requirements, and organizing the live demonstration workflow at a downtown San Marcos venue.

Media Relations & Press: Managed on-site press interactions and secured pre-event coverage. I coordinated directly with a reporter from the San Marcos Record to schedule interviews and early press access, ultimately earning a front-page feature for the creative team.

Operations & Team Management: Directed day-of-event operations by establishing call times, issuing schedule updates, and ensuring a highly collaborative environment for the artists. Post-event, I compiled and distributed a comprehensive networking roster to all participants, fostering ongoing connections between the local creatives and the press for future projects.